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Founded in 1991 the Volcom idea would incorporate a major philosophy of the times, "youth against establishment". This energy was an enlightened state to support young creative thinking.
Volcom was a family of people not willing to accept the suppression of the established ways. This was a time when skateboarding was looked down on. The U.S. was in a recession, there were riots in LA and the Gulf War. Change was in the air. Nirvana and Pearl Jam expressed it the best.
Since those wild beginnings, the Volcom Stone has spread slowly across the world. The Company has matured internally but continues to run off the same philosophy it started with. The Volcom thinking now flows through its art, music, films, athletes and clothing….
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